Thursday, June 12, 2014
In most successful business-to-business selling, the big wins come from creating problems. Once the competition is busy using your new innovation, the other companies have to buy it to keep competitive. Once other brands are using your social medium, the laggard brands do too—not because you've solved their problem, but because you've created one. The people in a traditional bureaucracy buy something new when they have to, not when they want to.
Monday, June 9, 2014
Despite the formidable and sometimes soul-crushing odds against material and critical “success,” artists are some of the most doggedly tenacious, spirited, responsive, broad-minded, emotionally honest souls you’ll ever encounter. They’re eternally striving for the next step, the next leap. Those who stick with it do so at considerable psychological cost. More than anything, they want to create objects or experiences that encapsulate their highest vision of what life can be — and maybe, just maybe, help you see the world in a slightly different light.